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Privacy Policy

1. Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you use our website.

Information you provide:

  • Contact details — Your name, email address, phone number, and address when you submit a contact or inquiry form.
  • Service inquiries — Details about your property or flood risk situation that you voluntarily share when requesting information or a consultation.

Information collected automatically:

  • Usage data — Pages visited, time spent on pages, referring URLs, and browser or device type.
  • IP address — Used to understand general geographic location and for security purposes.
  • Cookies and similar technologies — See Section 3 for details.

We do not collect payment information directly. All payment processing, if applicable, is handled by secure third-party providers.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries, questions, and service requests.
  • Provide flood risk information relevant to your location.
  • Manage our customer relationship through Zoho CRM, including tracking communications and follow-up activity.
  • Send follow-up emails or marketing communications where you have expressed interest in our services (you may opt out at any time).
  • Measure the performance of our advertising campaigns through Google Ads.
  • Improve and optimize our website's content and user experience through analytics.
  • Comply with legal obligations and protect the security of our site.

We do not sell your personal information. We will not use your data for purposes unrelated to the above without first obtaining your consent.

3. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how visitors interact with our site.

Types of cookies we use:

  • Essential cookies — Required for basic site functionality and cannot be disabled.
  • Analytics cookies — Used by Google Analytics to collect aggregated, anonymous data about how visitors navigate our site. This data helps us improve our content and structure.
  • Advertising cookies — Used by Google Ads to measure ad performance and, where applicable, serve relevant ads to users who have previously visited our site (remarketing).
  • CRM cookies — Zoho may place cookies on your device to track form interactions and site activity in connection with your contact record in our CRM.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of this website. You may also opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

4. Third-Party Services

We use trusted third-party services to operate our website and manage our business. Each provider processes data in accordance with their own privacy policies:

  • Google Analytics — Website traffic analysis and behavior reporting.
  • Google Ads — Paid advertising and remarketing. Conversion tracking may be active on this site.
  • Zoho — Customer relationship management (CRM), contact form handling, email communications, and lead tracking. Information submitted through our contact forms is stored and managed in Zoho.
  • Web hosting and infrastructure providers — To host and deliver our website securely.

We do not authorize any third party to use your information for their own independent marketing purposes.

5. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

  • Legal compliance — If required by law, subpoena, or other legal process, or to protect the rights, property, or safety of FRA, our users, or the public.
  • Business transfers — In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice of any such change.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by applicable law.

  • Contact and inquiry records in Zoho are retained for as long as your contact record is active or as needed to manage our business relationship.
  • Analytics data is retained according to the default retention settings of Google Analytics (typically 26 months).
  • Advertising data is managed through Google Ads in accordance with Google's data retention practices.

You may request deletion of your personal data at any time by contacting us (see Section 10).

7. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal data, including:

  • Access — The right to request a copy of the personal data we hold about you.
  • Correction — The right to request that inaccurate information be corrected.
  • Deletion — The right to request that we delete your personal data.
  • Opt-out of marketing emails — Every marketing email we send includes an unsubscribe link. You may also contact us directly to be removed from communications.
  • Opt-out of remarketing — You can opt out of Google's use of cookies for personalized advertising by visiting Google's Ad Settings.
  • Do Not Track — Our site does not currently respond to browser DNT signals, but you may manage your cookie preferences as described in Section 3.

To exercise any of these rights, please contact us using the information in Section 10.

8. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will delete it promptly. If you believe a child has submitted information to us, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy regularly. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out:

Flood Risk America
Email: inquiries@floodriskamerica.com
Website: floodriskamerica.com

We aim to respond to all privacy-related requests within 30 days.